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Press Centre (11/2017)

Facebook's "Hack for Good" creative contest to support schooling of refugee children in Turkey


Facebook directed creative young people attending the Istanbul Brand Week 2017 to develop an innovative campaign to support the extension of the Conditional Cash Transfer for Education (CCTE) programme benefitting refugee children in Turkey.


Istanbul, 8 November 2017 

acebook and UNICEF have jointly presented the “Hack for Good” award to 4129Grey following a competition to develop a digital campaign in support of a key UNICEF-supported programme for refugee children in Turkey.

Facebook directed creative young people attending the Istanbul Brand Week 2017 to develop an innovative campaign to support the extension of the Conditional Cash Transfer for Education (CCTE) programme benefitting refugee children in Turkey.

The CCTE programme provides vulnerable refugee families with bi-monthly cash payments to enable them to send their children to school and keep them in school. Built on an existing social protection system for disadvantaged children in Turkey, the goal is to reach 230,000 refugee children by February 2018.

The programme is being implemented through a close partnership between the Ministry of Family and Social Policies, the Ministry of National Education, AFAD, the Turkish Red Crescent and UNICEF. It has been made possible by the generous support of the European Union Civil Protection and Humanitarian Aid (ECHO) and is also supported by Norway and the United States of America.

Technological Solutions

Facebook’s “Hack for Good” creative ideas contest motivates agencies to develop innovative and bold ideas while developing technological solutions for selected social causes in line with the mission of Facebook to make the world a better place for everyone.

During the Istanbul Brand Week, four creative agencies presented their most innovative, audience-focused, digital solutions to amplify the reach of the CCTE programme on social media to a seven-member evaluation committee including representatives from Facebook, UNICEF, Turkish Red Crescent, 4129Grey and MediaCat.

Partnership for children

Philippe Duamelle, UNICEF Representative to Turkey, thanked Facebook and all the participants of the contest and said:” Educationis absolutely fundamental for the future of children – it is not only a fundamental right that children have – but it equips them with skills and knowledge which are crucial for their future. This new partnership with Facebook under the Hack for Good initiative gives us the benefit of the energy and talents of creative young minds. Together, we can and must find solutions for every child to go to school, and to prevent a lost generation”.

The ceremony attracted   more than 1000 participants from the worlds of academia, advertising, civil society, cinema, and digital and traditional media.


Still missing out

Turkey is now home to the largest refugee population in the world, with over 3.6 million refugees including 3.2 million Syrians currently registered, 1.4 million of whom are children. Forced to flee the seven-year-old conflict in their country, these children have hopes for their futures. Education will help them to heal, learn, and thrive again. An impressive number of over600,000 Syrian children are now enrolled in schools and education centres across Turkey. Nevertheless, it is estimated that some 390,000 are still missing out on an education.

About Brand Week

Brand Week Istanbul is a major event aimed at bringing the marketing and communications industry together with the world’s most creative names, concepts, and projects, and to encourage those who would like to make a difference with their brands and ideas. This year’s event took place at the Zorlu Performing Arts Center on 6-10 November 2017
UNICEF Turkey Country Office, Yukarı Dikmen Mah. Alexsander Dubçek Cd. 7/106, 06450 Çankaya/Ankara. Telephone: +90 312 454 1000 Fax: +90 312 496 1461 E-mail: ankara@unicef.org